Copywriting + Content Strategy for Femtech Innovations
Make a bigger impact with words that captivate, connect, and inspire better health.
for change-makers in female health and wellness
You have a powerful story to tell — whether it’s the inspiration behind your health solution, the real-life experiences of your patients and customers, or the impact you're creating.
We take a unique approach to copywriting that blends the science of writing persuasive copy with the art of storytelling to create messaging that inspires your customers and patients to take action.
Femtech: where science + storytelling meet
When it comes to healthcare, the words you use matter. It's not about converting more customers, it's about empowering people to get the care they need.
At FemxMarketing, we help Femtech businesses communicate about their products and services with compassion and clarity.
Our goal is to help you build awareness and connect with the people you can truly help — so you can grow a business that makes a real difference in female health and wellness.
Get the right words to amplify your impact
What we do
Our approach
SEE OUR SERVICES
Trusted By
Hi, I'm Elizabeth!
Femtech copywriter + content strategist
After a decade working in marketing and project management, I pivoted my career to focus on my passion: improving female health and wellness.
Now I work with trailblazing Femtech startups, as well as enterprise-level healthcare providers, to educate about and amplify the impact of innovative care solutions for females.
My specialty is deeply understanding your user's journey and turning complex scientific and technological jargon into copy and content that's easy to understand.
Book A call
meet the founder
Custom copywriting and consulting services
Marketing Strategy + Operations
Website Copywriting + UX Strategy
Email Copywriting + Strategy
Blogs + Content Strategy
let's work together
let's work together
Custom copywriting and consulting services
Hiring a marketing agency is great for tactical support, but they usually aren't tapped into the Femtech market—or fueled by a passion for female health— enough to create the best strategies for success.
If you want to build your marketing strategy with a Femtech-specialized guide or you need help with operations support — let's chat.
Website Copywriting + UX Strategy
Email Copywriting + Strategy
Marketing Strategy + Operations
Custom copywriting and consulting services
Hiring a marketing agency is great for tactical support, but they'll never have the same brand or operational-level understanding of your business as those in it every day.
If you want to build a marketing strategy with a Femtech-specialized guide — let's chat about a marketing consultancy.
Marketing Consultant
Your website is the face of your brand. And while the design may draw people in, it's the power of your words that will connect and guide them to get the care they deserve.
At FemxMarketing, we deliver copy that speaks to your audience, backed by proven strategies that inspire action.
Website Copywriting + UX Strategy
let's work together
Custom copywriting and consulting services
Your website is the face of your brand. And while the design may draw people in, it's the power of your words that will connect and guide them to get the care they deserve.
At FemxMarketing, we deliver copy that speaks to your audience, backed by proven strategies that inspire action.
let's work together
Custom copywriting and consulting services
Hiring a marketing agency is great for tactical support, but they'll never have the same brand or operational-level understanding of your business as those in it every day.
If you want to build a marketing strategy with a Femtech-specialized guide — let's chat about a marketing consultancy.
Marketing Consultant
Email is and always will be one of the most direct and impactful channels to build a connection with your audience and drive sales.
To leverage this channel for growth, you need a personalized email marketing strategy supported by story-driven emails that engage your audience.
Website Copywriting + UX Strategy
let's work together
Custom copywriting and consulting services
let's work together
Email is and always will be one of the most direct and impactful channels to build a connection with your audience and drive sales.
To leverage this channel for growth, you need a personalized email marketing strategy supported by story-driven emails that engage your audience.
Custom copywriting and consulting services
Hiring a marketing agency is great for tactical support, but they'll never have the same brand or operational-level understanding of your business as those in it every day.
If you want to build a marketing strategy with a Femtech-specialized guide — let's chat about a marketing consultancy.
Significant knowledge gaps and prevalent taboos are holding people back from getting the care they deserve.
A thoughtful content strategy, and empathetic, research-backed content empowers your audience to take control of their health and helps establish trust.
let's work together
Custom copywriting and consulting services
Significant knowledge gaps and prevalent taboos are holding people back from getting the care they deserve.
A thoughtful content strategy, and empathetic, research-backed content empowers your audience to take control of their health and helps establish trust.
let's work together
"Elizabeth is an exceptional talent and an absolutely wonderful person to work with"
"She goes above and beyond to understand audience and market and crafts every piece of writing, every email with great care. She nailed our voice quickly, brought innovative direction to improve conversions, and was a great pleasure to work with at every stage!"
Amy VanHaren
Founder & CEO of pumpspotting
"After trying a few different email agencies and copywriters, working with Elizabeth felt like a breath of fresh air! She picked up our brand voice and design standards seamlessly within just a week of working together. I would definitely recommend her to anyone looking to enhance their messaging or designs."
Danielle Pearce
Senior Creative Lead, Mosie Baby
"Between her outstanding ability to create, attention to detail, and great communication you will not be disappointed"
happy clients
You're a leader in Femtech because you want to improve the health of people who have been overlooked by our healthcare system for far too long.
We share your passion to ensure that everyone gets the care they deserve.
Let's work together to create messaging that shouts your values from the rooftop and creates a healthier world for our whole community.
Inclusive copywriting for female health products + services
what we believe in
Want to make sure your message reaches every body?
Learn how to incorporate inclusive language in your messaging with the Inclusive Language Guide For Femtech & Sextech Leaders.
Website Copy
First impressions matter, and impactful website copy is crucial if you want to grab your audience's attention and drive business growth. Your website isn’t just about sharing your products and services, it’s a powerful tool to share your brand's values, educate your audience, and build trust.
Let's work together to make sure your website engages and informs your audience, so you leave a lasting impression and create a bigger impact!
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Featured Websites
- MyUTI
- Femovate
- FemHealth Insights
Email Marketing
Email marketing is a powerful tool for growth. From promotional campaigns to newsletters, my expertise lies in crafting compelling and engaging emails that strengthen your connection with your audience and deliver tangible results.
Let's collaborate and unleash the full potential of your email channel to grow your business!
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Featured Emails
content marketing
Content Marketing
From enhancing online visibility to driving organic traffic and lead generation, investing in a comprehensive content strategy and compelling blogs is a must.
At the heart of my content strategy lies the belief that education and trust are the pillars of a thriving brand. Weaving your brand messaging, insight into your audience’s experiences, and education, I ensure your content provides valuable solutions and nurtures a lasting relationship built on trust.
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Featured Blogs
- Turning Down the Heat: A Comprehensive Guide to Managing Hot Flashes
- Postpartum, Perimenopause or Both? Decoding Hormonal Shifts After Later Age Pregnancies
- Not ready for HRT? Could Bio-identical therapy be the right choice?
- STIs are on the rise — Femtech can help
- Female Hormones: The Missing Link to Eating Disorders?
- Discover the difference between An embedded and recurrent uti
- Everything You Need to Know About UTI Testing
- Understanding drug resistance and how to treat your uti